Conference event design

Conferences live or die by whether the visual system holds for two days across stage, signage, badges, social, and the post-event report. The work here is mostly that — making the identity work at a venue scale where the audience sees it once but it has to read instantly.

What I learned from doing event work this size is that on-screen graphics are a different discipline than print or digital — the viewing distance and the lighting throw out half the typographic decisions you'd make elsewhere. Took the lesson into later editorial work.