Brand identity system
Khan Laptop
Brand identity system for a regional consumer hardware brand.
A consumer hardware brand needed an identity system that could carry across packaging, retail, web, and the various surfaces a regional laptop brand has to live on. Straightforward commercial brief — no political edge — but the discipline matters: the same system has to sustain the brand from a spec-sheet PDF to a billboard.
What shipped: positioning, wordmark, color and typography systems, application across the launch surfaces. Most of the work was the architecture rather than any single asset — figuring out what stays constant and what flexes per surface.
Including this here because the practice has both sides. Not every brief is a high-stakes political commission. Some are good, honest commercial work and the discipline is the same.